BetMGM will have access to products and services supported by NBA optical tracking data under an expanded partnership with Sportradar.
BetMGM will use the products to expand its in-play betting markets and its prop and parlay offerings.
Sportradar’s partnership with the NBA gives it access to player tracking data from the start of the 2023-24 season. The new NBA campaign got underway yesterday (24 October). Sportradar also exclusively provides NBA data worldwide and distributes live coverage of the league to sports betting operators globally .
Sportradar chief commercial officer Eduard Blonk said the BetMGM deal will support “the return-on-investment of our partnership with the NBA”.
“We’re pleased our value-add products and services will unlock the potential of NBA optical tracking data for BetMGM,” he said.
The NBA’s agreement with Sportradar was initially announced in 2021. As part of the deal, the league secured an equity stake in the data provider.
Jarrod Schwarz, chief prod..