Illinois regulators late last week became the latest to revamp advertising and marketing rules for sports betting and casinos. The move follows a trend in the US that regulators say aims to protect minors and those at-risk from potential harms.
The Illinois Gaming Board (IGB) on Thursday (12 September) voted in more strict measures around wagering, casino advertising and video gaming. The new guidelines mirror those in Massachusetts and Ohio. Those two states are recognised to be the most stringent when it comes to advertising and marketing.
The IGB previously did not have such guidelines for casino and video gaming.
The board voted the same day that two US lawmakers introduced legislation that would, in part, create national gambling advertising guidelines.
The overall document now seeks to consider digital sports betting and advertising. But the rules apply to the physical and digital worlds.
IGB CEO Marcus Fruchter said the new rules were designed to “include additional safeg..