Tag: Sports betting

France breaks online betting records during 2022 World Cup

French football fans wagered almost €600m online on the 2022 Fifa World Cup, as operators smashed handle and revenue records.

According to figures released by the national gaming authority, l’Autorité Nationale des Jeux (ANJ), some €597m was put down by French bettors, who saw their team lose to Argentina in the final. The handle figure was up 56% on the 2018 Fifa World Cup – which France won – and up 37% on Euro 2020, although the latter featured fewer games.

The ANJ said that while results recorded in FDJ sales outlets have yet to be published, handle for online and retail could exceed €900m.

Some 54 million bets were placed, which was more than double the number in 2018, while the €51m placed on the final between France and Argentina created a new record for a single game and was well up on the €38m wagered on the France-Croatia final four years previously. Some 2.6 million player accounts placed a bet during the competition, representing 2.2 million unique players.

The tourname..

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BetOnline agrees to sportsbook deal with Major League Wrestling

Major League Wrestling (MLW) has named BetOnline as its official sportsbook partner and title sponsor.

MLW is a multi-national pro-wrestling organisation and sports media holding company.

The sponsorship will begin this month.

Court Bauer, CEO of MLW, said that BetOnline is the ideal partner for MLW’s sports offerings, which consists of combat sports.

“Sports gaming is embedded in all forms of sports and a partner like BetOnline goes hand-in-hand with MLW and our distinct combat sports product,” said Bauer. “Just as they are a leader in the rapidly growing sports gaming space, MLW aims to lead in a time when pro wrestling has never been hotter, and we’re looking forward to all the ways this partnership will grow.”

This deal follows MLW’s recent announcement of its distribution deal with Reelz, which will distribute MLW’s new weekly flagship series MLW Underground Wrestling and produce the first MLW action figures.

“We are extremely thrilled to partner with Major League Wrestling ..

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US sports betting: What will drive future growth?

H2 Gambling Capital analyses the factors that could drive ongoing growth in the US sports betting market, and whether products or new markets will play decisive roles.

Jump to:

Expansion into new states

Growth in existing states

Expansion of in-play wagering

What drives gross win?

Expansion into new states

A material amount of sports betting gross win growth that H2 Gambling Capital has forecast is based on further expansion into new states.

H2 Gambling Capital forecasts US sports betting gross win to reach $23.2bn by 2030. Of this growth 57% is from states where sports betting is already legal, while 43% is from states where sports betting is expected to legalise in the coming years.

In terms of the importance of new potential states, California is by far the most important, although the recent ballot result means that H2 does not expect anything to pass in the state for at least another four years. By contrast, Ohio launched sports betting on 1 January 2023 with Massachusett..

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IBIA reports 268 suspicious betting alerts in 2022

The International Betting Integrity Association (IBIA) announced that it reported 268 suspicious sports betting alerts in 2022 – a 14% year-on-year increase.

This compares with an average of 230 alerts announced between 2019 and 2021.

The association stated this increase can be largely put down to a widening of its monitoring network due to membership growth.

During the year, the IBIA added 16 new members to its ranks, meaning that 45 businesses representing 125 betting brands now count themselves as members.

“The addition of 16 new members in 2022 has undoubtedly strengthened our monitoring and alert network and our ambition is to see all responsible regulated sports betting operators collaborating through IBIA,” said Khalid Ali, CEO of the IBIA. “Proactive and collaborative action by our sector is an essential component in the fight against match-fixing, and to enhancing the overall reputation of the sector in general.”

Divided by quarter, there were 48 alerts in Q1, rising to ..

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Colorado sports betting revenue up year-on-year in December

Sports wagering revenue and handle in Colorado both increased year-on-year in December, although player spending was down month-on-month.

Consumers bet a total of $518.1m on sports during the month, up 12.3% from $461.4m in December 2021 but down 6.3% from $552.6m in November 2022.

Online betting accounted for $514.3m of all wagers in December, with just $3.8m being bet at retail sportsbook in Colorado.

Read the full story on iGB North America

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Betfred pens partnership with NHL’s Vegas Golden Knights

Betfred USA Sports has signed a multi-year partnership with National Hockey League (NHL) team the Las Vegas Golden Knights.

A subsidiary of UK based Betfred Group, Las Vegas-based Betfred USA Sports began its operations in 2019. The company has expanded its reach across the US, most recently launching products in Maryland and Arizona.

As part of the new deal, Betfred is now an official sports betting partner of the team.

“We’re proud to be partnering with Betfred as they make their arrival here in Las Vegas,” said Golden Knights president Kerry Bubolz. “Betfred’s US business is Vegas born just like we are, and we’re excited to help them launch their brand in Nevada.”

The partnership will include interactive contests for fans during intermission at select home games and signage at T-Mobile Arena.

Additionally, Betfred branding will be incorporated into the NHL’s new digitally enhanced dasherboard (DED) broadcast signage and will feature on the Knight’s official digital channels, ..

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Massachusetts’ sports betting market launches

Category 1 license holders can officially offer retail sports betting in Massachusetts from today (31 January), with mobile wagering to follow in March.

Sports betting was officially signed into law in August last year by then-governor Charlie Baker.

After the 21 November deadline to apply for licences passed, the MGC revealed that 15 operators had submitted applications. Initially, 29 operators expressed an interest in applying.

Read the full story on iGB North America

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US sports betting: Online market share

H2 breaks down market share in part three of this in-depth analysis of the US sports betting market, and whether today's dominant brands will stay in pole position.

H2 Gambling Capital produces state by state, monthly online, retail and total US sports betting market share data by operator, utilising state-reported data and estimates for states where data isn’t reported, as well as incorporating company reported data.

FanDuel’s dominant position

FanDuel has become the clear market leader in terms of online sports betting. While other operators may have managed to generate a similar market share of handle in some states, FanDuel’s structurally higher margin (due to a superior parlay betting product and arguably best in class risk management) has led to a substantial market share lead in terms of gross win.

While the focus is on gross win, a number of states split out promotional activity, and share of net revenue is the key metric. Looking at a state such as Pennsylvania shows..

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Rhode Island reveals year-on-year sports betting growth in December

The Rhode Island Lottery reported a year-on-year increase in both sports betting revenue and handle for December, driven by mobile wagering.

Player spending in December amounted to $59.2m, which was 7.8% higher than $54.9m in the same month in 2021, and only slightly lower than $61.2m in November.

Of this total, $36.7m was spent betting online, while the remaining $16.5m was wagered by consumers at the state’s two retail sportsbooks, split $15.3m at Twin River and $7.2m the Tiverton Casino.

Read the full story on iGB North America

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Massachusetts launches sports betting voluntary self-exclusion scheme

The Massachusetts Gaming Commission (MGC) has launched a new voluntary self-exclusion (VSE) scheme for sports betting ahead of the launch of the state’s legal wagering market.

Massachusetts is due to open its regulated sports betting market today (31 January), with the self-exclusion initiative allowing people to opt out of betting with licensed online and land-based operators in the state.

Consumers wishing to register for the scheme can do so via GameSense either over the phone, online or at land-based GameSense centers within Massachusetts.

Read the full story on iGB North America

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Entain pens retail horse racing content deal with SIS

Entain has entered a new long-term horse racing production, distribution and content deal with Sports Information Services (SIS) for its UK retail network.

Under the agreement, Entain will have continued use of patented production technology from SIS across its flagship Ladbrokes and Coral retail stores in the UK and Ireland until December 2030.

The deal also covers the distribution of live racing content across satellite and IPTV, until December 2028, from SIS’ portfolio of more than 30,000 horse races annually over 170 racecourses across the globe.

“This new agreement allows us to continue to bring racing from all over the world to our customers in the UK,” Entain’s managing director for retail in the UK and Ireland, Andy Hicks, said.

“We’re offering a best-in-class experience through a combination of advanced broadcast production technology and content that fully satisfies our customers’ demand for exciting, high-quality and regular betting opportunities.”

SIS chief executive R..

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US sports betting: The state of play

H2 Gambling Capital provides an overview of the state of the US sportsbook market today, with a sport-by-sport analysis, new insights on bet types and the role of free bets.

Sports betting is now legal in some form in 33 states, and $85bn of legal wagers have been made with licensed US sportsbooks in the past 12 months.

Jump to:

Sports betting gross win per adult

Free bets

By sport analysis

Bet type analysis

Despite a handful of states only allowing retail sports betting, over 90% of handle is generated through online / mobile sports betting.

In terms of gross win / customer losses, US-licensed sportsbooks have generated over $6.3bn in gross win (handle less prizes paid out) over the past 12 months, with just under 90% of this generated through online / mobile channels.

However, we note that gross win figures include free bets, so the actual net win (the actual customer losses) is much lower than this.

The hold margin can vary substantially on a month-by-month basis, due to s..

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