Sports betting – Page 120

January 6, 2023

How much do sportsbooks spend on marketing and will it lead them to profit?

Russell Karp of DataArt explores how leading US sportsbooks spend their marketing dollars, examines their strategy and results and looks for a path to profitability.

Fall and winter are intensely hot seasons for sports betting with NFL, NBA, college football and basketball, NHL and MLB post-season action. So it’s no surprise that the last three months of the year became the most expensive in terms of advertising.

BIA Advisory Services forecasted that up to $1.8bn would be spent in 2022 to promote gambling products online, with a sizeable chunk going towards sports betting. In the first week of the year alone, ad spending by the four biggest sportsbooks rocketed to a lofty $24m.

But how do these heavy marketing investments impact the sports betting business? And are sportsbooks getting a return on their investment?

Where does the money go?

To acquire as many users as possible, as early as possible, sportsbooks invest heavily in marketing. A larger share of voice, paired with attra..

January 6, 2023

Bet365 revenue ticks up, but marketing costs lead to 88% profit decline

Bet365’s revenue ticked slightly up in 2021-22 as gaming growth offset a sports betting decline, but increased customer acquisition costs in new markets led to an almost 90% drop in profit.

Bet365 reported that revenue from sports and gaming for the year ended 27 March 2022 was up by 2.9% year-on-year to £2.85bn.

The increase was mostly due to the success of its gaming operations. Sports gaming revenue was down by 2% from 2020-21, while gaming revenue was up by 25%.

This would suggest sports betting revenue for 2021-22 of around £2.30bn, while gaming revenue would fall around £546m.

Bet365 revenue was up by 2.9% year-on-year to £2.85bn.

The operator said that the decline in sports betting revenue was margin-based, as the total amount that was wagered increased and the number of active customers was up by 48%.

Regulus Partners noted that Bet365’s margins in 2020-21 were “unusually high”, and that in 2021-22 they came back to more typical levels. It said that on an underlying bas..

January 6, 2023

Stake.com agrees sponsorship deals, expands streaming options for FA Cup

Online gambling operator Stake.com has expanded its live streaming capabilities for the English FA Cup, and agreed partnerships with three lower-league clubs competing in the competition.

Stake.com customers will be able to watch each game live via the operator’s website and mobile app for the first time.

To support this offering, Stake.com will partner with three lower-league sides that are due to host top-tier Premier League clubs in the third round. These include Cardiff City of the Championship, set to play Leeds United, League Two’s Gillingham against Leicester City and Sheffield Wednesday of League One against Newcastle United.

Stake.com branding will appear on the sleeves of each of the three lower league teams in their FA Cup third round matches, as well as on in-stadium LED advertising boards.

In addition, Stake.com will carry out a series of media activations, working with former players and ambassadors to produce editorial and social media content.

2022 FA Cup

FA Cup..

January 5, 2023

Fanatics confirms Amelco will power its sportsbook

Sports apparel giant Fanatics will use Amelco’s source code to power its sports betting product, the business announced in a Massachusetts licensing meeting.

Fanatics had long made its intentions to enter the world of sports betting known. The business was part of an application for a licence in New York back in 2021, while last year it created a betting and gaming arm and made a number of major hires within this division.

The business has also applied for a number of licences. Besides Massachusetts, it also received a retail betting licence in Maryland and is approved in Ohio.

Amelco source code for Fanatics

However, the technology it intended to use had remained unknown. Reports claimed that Fanatics would use Amelco’s source code as far back as April 2022, but at the time the operator said that there was no deal in place with the supplier.

Later reports alleged that Fanatics would acquire German sportsbook operator Tipico and use its platform, but Fanatics opted not to comment ..

January 5, 2023

Missouri sports betting bill introduced

A bill that would permit sports betting in Missouri has been introduced in the state house as the current legislative session begins.

House Bill 581 was sponsored and introduced on 4 January 2023. It was sponsored by representative Phil Christofanelli.

If passed, the bill would repeal three sections of the current law and enact seventeen new ones related to sports gambling.

The bill would enable land-based casinos to offer sports betting as well as to partner with suppliers to offer sports gambling online.

Number of sports betting operators in Missouri

Each land-based casino can partner up with three online sports gambling brands , with a limit of six online partners for companies that own multiple casinos.

The proposed amendments would also allow Missouri-based sports teams to partner with a digital sports gambling provider to launch an online service. Sports teams to qualify must play in the NFL, MLB, NHL, NBA, MLS, WNBA or NWSL.

The state has multiple sports teams that would..

January 5, 2023

Colorado sports betting handle rises again in November

Consumer spending on sports betting in Colorado continued to increase month-on-month in November, while the US state also reported year-on-year growth.

Players wagered a total of $552.6m (£459.7m/€520.7m) during the month, an increase of 16.2% on November 2021 and 4.9% ahead of $526.9m in October of 2022.

Of this total, $548.0m was spent wagering on sports online, while a further $4.7m was bet at retail sportsbooks across Colorado.

Read the full story on iGB North America.

January 5, 2023

Virginia sports betting handle rises 28.9% year-on-year in November

Consumers in Virginia wagered $518.8m (£431.5m/€488.9m) on sports in November, an increase on the previous year but a slight drop from October.

Player spending on betting was 28.9% ahead of $402.6m in November 2021 but down 1.7% from $528.0m in October of 2022.

Adjusted gross gaming revenue for November – total wagers minus winnings, bonuses and promotions and other authorised deductions – hiked 76.6% year-on-year to $52.8m, while this total was also 16.0% ahead of October 2022 despite the lower handle.

Read the full story on iGB North America.

January 5, 2023

Massachusetts approves Barstool betting license, but will also investigate brand

The Massachusetts Gaming Commission (MGC) has voted to approve Penn Sports Interactive and its Barstool brand for a sports betting license, but only under certain conditions, including cooperation with an investigation.

The decision followed multiple public meetings between Penn representatives and the MGC where the commissioners grilled the Barstool-operator on several items. Among the topics under discussion was concerns over the Barstool brand and its controversial founder David Portnoy.

In particular, there were questions over the connection between the Barstool Sports, a media organisation founded by Portnoy, and the Barstool Sportsbook, the Penn-owned betting platform.

[Read full story on iGB North America]

January 5, 2023

Genius and SoftConstruct resolve data rights legal dispute

Genius Sports has resolved its legal dispute with BetConstruct subsidiary SoftConstruct over data rights by reaching a joint settlement.

Under the agreement, SoftConstruct will purchase a multi-year licence to supply data from Genius through both its BetConstruct and FeedConstruct channels.

The new licence also will acknowledge Genius’s ownership of database rights.

“Genius invests significant time, resource, and expertise in creating and developing market-leading technology and databases to collect and supply sports data products across the industry,” Genius Sports’ chief commercial officer Jack Davison said.

“We are delighted that the SoftContruct team have recognised this value and we look forward to working in partnership with them as we move forward.”

SoftConstruct’s chief executive Armand Pinarbasi added: “This deal enables us to service our customers with the best data. We can now look forward to a mutually beneficial relationship in the years to come.”

Another Genius dat..

January 4, 2023

Bill proposed in Connecticut to ban greyhound racing

A bill has been proposed in the Connecticut General Assembly that would ban both greyhound racing within the state, as well as stop operators simulcasting racing from out-of-state locations.

Proposed House Bill 5042 – put forward by two Republican and one Democratic legislators – currently has been referred to the committee of public safety and security.

The individuals who proposed the bill are Representative Klarides-Ditria from the 105th district, Representative D’Agostino from the 91st district and Senator Somers from the 18th district.

Read the full story on iGB North America

January 4, 2023

Tab NZ misses profit budget again in November

Tab NZ again fell short of its monthly profit budget in November despite surpassing its gross betting revenue (GBR) target for the month.

Tab NZ, New Zealand’s sports betting monopoly, said while major events such as football’s 2022 Fifa World Cup, horse racing’s Melbourne Cup and the NZ Trotting Cup helped it to surpass turnover and GBR levels, gross betting margin and profit missed budget.

Retail traffic continued to hold strong following the easing of Covid-19 restrictions and the overall field size across all three codes was up on the year-to-date average. Other factors such as continued competitive pressure from unregulated offshore operators, reduced betting margin and lower average bet size in key customer segments impacted the figures.

Tab NZ had already warned in early December that due to it missing budgets a number of times in recent months, it would have to reduce distributions to racing codes across New Zealand by 9% for the 2022-23 financial year ending 31 July 2023.
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January 4, 2023

New Hampshire sports betting handle continues to rise in November

Consumers in New Hampshire wagered $93.1m on sports during November, the highest monthly total for 11 months and 11.9% up from the same month in 2021.

Player spending was comfortably higher than the $83.2m wagered in November 2021 and also 2.0% more than $91.3m in October of 2022.

Of the total amount bet by consumers in November, some $69.1m was spent online, while the remaining $24.0m was wagered at retail sportsbooks in New Hampshire.

Read the full story on iGB North America

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Tag: Sports betting