Sports betting is a multi-billion dollar industry and everybody wants a slice of that pie. Cole Rush speaks to Rob Phythian, CEO of SharpLink about how personalisation can improve the sports betting experience.
Operators have boiled their launch processes down to a science, offering welcome bonuses to bring players to their platforms. From there, retention is the true goal. That’s where SharpLink comes in.
“There’s a huge audience for betting, but the experience can be pretty one-dimensional and transactional,” says Phythian. “The technology today gets you live and gets you secure, but it leaves you a generation behind.”
Phythian compares sports betting to tech giants like Netflix or Amazon. Consumers expect personalisation and tailored recommendations in almost every industry. In sports betting, they’re not getting that same degree of personally catered offers.
SharpLink aims to change that. The company seeks to understand user behaviour and serve it back to bookmakers so they can..