DraftKings has agreed a deal to acquire Sports IQ Analytics, a business that uses artificial intelligence and machine learning to provide software solutions to the online sports betting market.
Full details of the agreement have not been disclosed, with the acquisition having only been confirmed on LinkedIn by Sports IQ CEO Omer Dor. DraftKings has yet to comment on the news.
Based in Vancouver in Canada, Sports IQ supports companies with software for online sports betting. Solutions cover more than 12,000 events every year, offering access to hundreds of in-play markets.
“I’m excited for this next chapter in the Sports IQ Analytics journey,” Dor said. “In DraftKings, we join a team whose desire for winning and being the best matches our own.
“I feel privileged for the last six years, working alongside the incredible group of people that make the Sports IQ team. They are hardworking intelligent and passionate and I’m so excited that we get to bring our skills and energy to DraftKin..