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As sports teams, DraftKings and FanDuel up Missouri initiative game, Caesars goes to the people

Just as proponents of the Missouri legal sports betting initiative are beefing up television airtime, opponents are pulling back to focus on “grassroots” efforts and calling proponents' promise of $100m for education “dishonest”.

The initiative, Amendment 2, will go before the voters on the US presidential election ballot on 5 November. Proponents DraftKings and FanDuel have funded the richest campaign in Missouri history, according to the Missouri Independent. The two companies have funded ‘Winning for Missouri Education’ with more than $35m (£27m/€32.4m). DraftKings contributed another $4.6m on 17 October.

Caesars, the only operator to fund the opposition campaign ‘Missourians Against the Deceptive Online Gambling Amendment’, has contributed more than $14m. Combined, both sides have contributed a record sum of nearly $50m. And that’s for an initiative that is on the same ballot as an abortion initiative.

Brooke Foster, spokesperson for the opposition campaign, told ‘Politica..

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