Global gambling site Stake.com is reaping the rewards of its investment in India with more than $100m already wagered on the continuing Indian Premier League (IPL) cricket season.
Cyprus-headquartered Stake has targeted growth in India just as other operators are distancing themselves from the market due to concerns about the GST flat tax on turnover. The group enabled deposits in Indian rupees for the first time ahead of IPL 2024 and has commenced a series of marketing campaigns.
Stake said this has led to “unprecedented levels of betting activity” during the IPL season, which concludes later this month.
“We are constantly striving to improve our product and want to make Stake easily accessible to as many players as possible,” said Stake’s director of commercial, Jarrod Febbraio. “With more than $100m wagered this season alone, the IPL is soaring in popularity, and so is Stake.”
IPL marketing boosts Stake’s Indian presence
The Indian rupee has become the sixth fiat currency avail..
