Svenska Spel is taking a hardline stance on match-fixing by joining forces with various local sports associations to launch a new awareness campaign.
The ‘My match’ campaign warns match-fixing is the biggest threat to sport today. It urges those involved in sport to “say no” to manipulation and report any incidences.
Sweden’s Basketball Association, E-sports Association, Ice Hockey Association, Tennis Association and Football Association are involved in the initiative.
It is largely targeting high school athletes hoping to influence them to speak up if they are aware of any manipulation taking place. Various campaign videos will be shown in schools and at referee meetings across the various sporting associations involved.
“Match-fixing goes against sport’s fundamental idea of fair play, which is a prerequisite for the sport’s credibility and survival,” the campaign’s question and answers page explains.
“The main aim is to counteract the culture of silence that can arise when peo..
