DraftKings has closed its UK daily fantasy offering as of today (4 October), in an effort to “optimise its business”. Users of the app this morning received emails notifying them the product was being pulled from the market with immediate effective.
DraftKings’ users were told they can withdraw funds after the closing date and in-game currencies like Crowns and DK Dollars would be converted into US dollars.
“Since DraftKings’ launch in Great Britain, we have been proud to be a part of the country’s passionate sports and daily fantasy sports fanbases,” the email read.
Responding to questions from iGB a DraftKings spokesperson said:”This decision was made as part of our ongoing efforts to optimise our business.
“We are grateful to all our customers across Great Britain and are committed to ensuring a smooth transition. Moving forward, we will continue to focus on growth and delivering value in other key markets, including US sports betting.”
It launched in the UK on 5 February 201..