Vasco da Gama and Betfair have signed the biggest sponsorship in the club’s history as Brazil prepares to launch its fully regulated sports betting market.
The deal between Vasco, who play in the top-flight football league in Brazil, and Betfair, will run until 31 December 2025.
The agreement, despite being billed as the “biggest”, did not disclose the final price. It is also understood that the sponsorship could be renewed for two additional seasons.
Vasco’s men’s team will feature Betfair’s branding on their kit. Meanwhile, the women’s team will have it on the shoulderblade of their shirts. Vasco will debut the Betfair brand on its shirt in their game against Vitória in the league on 12 May.
The deal will feature extensive cooperation between Vasco and Betfair, with activities also included that will be aimed at the club’s fans. These will see the likes of regular raffles, prizes with VIP tickets and other unique experiences with the team.
Lúcio Barbosa, Vasco chief executive, ..