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Tag: Yield Sec

August 27, 2024

Yield Sec report: Illegal US gross gaming revenue continues to significantly outpace legal GGR

A new Yield Sec report shared exclusively with iGB shows that the US gambling market reached $39.9bn (£30bn/€35.7bn) in gross gaming revenue (GGR) in the first half of 2024. The company said $29.1bn of that GGR came from illegal platforms between January and June 2024.
Yield Sec uses predictive analytics in its report. The report is for sports betting and online gambling only and reveals $10.8bn in GGR on legal platforms. According to the report, there were 892 illegal operators working in the US in the first half of 2024. In addition, 651 affiliates were promoting illegal platforms.

In 2023, Yield Sec predicted that the US market was $40.9bn in GGR for the year. It appears the 2024 numbers will easily eclipse that. Two new US states entered the live US market in 2024 – North Carolina and Vermont. No US jurisdictions legalised wagering in 2024. North Carolina is the ninth-biggest US state by population and the sixth-biggest legal betting state by population.

Through its first five ..

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August 21, 2024

Yield Sec: Black market gambling ads present on almost half of illegal Olympic Games streams

Gambling adverts promoting black market brands appeared on 46% of all illegal streams showing coverage of this summer’s Olympic Games, more than any other industry, according to new data released by technical intelligence platform Yield Sec.
Published today (21 August), the report outlines the scale of illegal streaming of events at the Paris Olympic Games. This year’s Games ran from 26 July to 11 August.

Yield Sec estimates there were 266.7m illegal stream views of 90 seconds or more during the Olympics.

“Illegal streaming is not about getting something for nothing – it’s about the serious risks users unknowingly expose themselves to,” Yield Sec said.

“Users believe that they get premium entertainment content for ‘free’ but in fact settle their ‘bill’ through the unknowing provision of their data, devices and device processing power to illegal streamers and the often criminal groups that back them.”

Users do not get something for nothing – they are the product, Yield Sec added.
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June 20, 2024

Yield Sec projections: Illegal market still has strong hold on US gamblers

Using predictive analytics, Yield Sec earlier this month released a special report projecting that, even as legal sports betting proliferates across the US, the black market still dominates. According to the report, the black market made up 65% of all wagering GGR in the US.

In 2023, according to the report, of the predicted total $29.5bn GGR in the US, $10.4bn was from legal operators.

Yield Sec further broke down the numbers and determined that 15% of all legal US GGR came from basketball, 10% from football and 6% from baseball.

Parlays ruled US betting in 2023, making up 54% ($15.9bn) of GGR. A company spokesperson said that while operator data may show that football is the most-bet sport in the US, many of those bets are parlays, which show up as “parlays” rather than “football” in Yield Sec data.

The report is titled “How America Bets Online” and only includes data related to online or digital gambling.

Yield Sec, a market intelligence platform, uses AI to trawl the web f..

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February 26, 2024

Yield Sec: Two-thirds of Super Bowl bets in US were illegal

New research collated by Yield Sec has revealed that close to two thirds of bets cast on Super Bowl LVIII in the US were illegal.

The research was commissioned by the Campaign for Fairer Gambling (CFG). It analysed how players chose to bet during the 2024 Super Bowl, looking specifically at the performance of the black market. Further research on the gambling share between regulated and unregulated markets is expected in the next few days.

Yield Sec reported that, in total, 350 million bets were placed on this year’s Super Bowl, at a value of $5.4bn (£4.26bn/€4.98bn). The total bets were up by 22.8%, while the betting value shot up 20.0% year-on-year.

In total, 228 million wagers were illegal and 122 million were legal. Illegal bets generated $4.0bn while legal bets made up the remaining $1.4bn. In comparison, the 2023 Super Bowl brought in 286 million bets, split between 186 million illegal bets and 100 million legal bets. Of the $4.5m generated last year, $1.1bn came from legal be..

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